Whilst the majority of houses undoubtedly sell to people with local connections, there are a significant number of buyers who are attracted from further afield through active marketing to a wider audience. These should never be underestimated.
This is where our Mayfair Office comes in. Situated in Thayer Street, W1 in the heart of London’s West End between Oxford Street and Marylebone Village, Mayfair Office handles our national advertising and PR. Our London team is skilled in property marketing and enables us to offer unbeatable local knowledge supported by all the benefits of a West End agency.
As well as being a London showcase for our property, an integral part of our residential sales service, our colleagues in Mayfair Office excel in securing valuable national PR on our clients’ properties in titles such as The Times, The Telegraph, The Evening Standard, etc. Their contacts with property journalists in the national media have been very well developed over the past 20 years.
Mayfair Office is also a leading advertiser in all the major national newspapers, and magazines such as Country Life and Horse & Hound. Their large buying power enables them to pass on significant discounts to our clients.
This regular exposure of property to a wider national market through editorial features and national advertising is an ongoing process that generates property enquiries from buyers who will probably not be registered with other local estate agents.
When it comes to selling property there is no doubt that given the choice of instructing a national firm acting locally or a local firm acting nationally, it is the latter that consistently achieves the best results.
Please contact us if you require any further help or advice.
After several years of provincial agency experience Nick Churton made the move to work in central London for Chestertons. After working for several years at Chestertons Nick became a partner of John H. James & Company, a thirty-six-office firm in central Hertfordshire. This was a challenging and rewarding position but three years later a most intriguing opportunity presented itself. Nick was chosen from hundreds of estate agent and publishing professionals to head Country Life magazine’s property advertising team. Working at Country Life – surely one of the UK’s great institutions - was a great experience, but by the mid-nineties it was time to embark on his most exciting and personally rewarding career move. In 1995 Nick Churton founded Mayfair Office to provide national and international property marketing expertise to some of the finest local and regional independent estate agents in the UK. This allows clients to use the very best expertise to market their property in London.
Kirsty has developed key contacts with the press and has a great eye for getting a property story, resulting in excellent media coverage for clients in both national and international press. She has been with the Mayfair Office for over 10 years. She is skilled in providing content for social media. Kirsty is keen, efficient and professional and always a pleasure to deal with.